Director of Sales & Marketing Bonmont Resort

The Project

Bonmont Resort is a new international destination currently in pre-opening phase in Tarragona, Spain. The project will combine a premium hotel, an Opening in 2027, the resort will combine a premium international hotel, extensive meetings and events facilities, a championship golf offering and complementary leisure experiences. Designed to attract national and international leisure, golf, MICE and tour operator business, Bonmont aims to become one of Southern Europe's most distinctive resort destinations.

The Role

We are looking for the founding Director of Sales & Marketing to position and launch Bonmont Resort in selected international markets ahead of the 2027 opening. The role will turn the concept of Bonmont into a compelling market proposition, generate demand before opening and build a commercial platform across the hotel, golf and complementary facilities.

What you will do

Develop the positioning, value proposition and commercial narrative for Bonmont Resort.
Build and execute the sales, marketing, distribution, communications and pre-opening launch plans.
Identify priority source markets, customer segments, channels and commercial opportunities.
Develop the MICE and groups strategy, alongside leisure, luxury travel and golf-related opportunities.
Build relationships with key accounts, luxury travel advisors, tour operators, golf partners, consortia and other international partners.
Create a coordinated commercial approach across the hotel, golf and complementary facilities.
Build the sales and marketing organisation, capabilities, budgets, targets and ways of working.
Lead pre-opening demand generation, pipeline development, contracting and market activation.
Establish the commercial reporting framework, forecast process and KPIs required to measure progress.
Represent Bonmont Resort with industry partners, media, travel networks and international market stakeholders.

Requirements

What we are looking for

Demonstrated senior commercial experience in international luxury hospitality, resorts or premium leisure destinations.
Experience in hotel positioning, launch, pre-opening or repositioning.
Strong understanding of international source markets, MICE, groups, distribution channels and premium customer expectations.
Proven ability to generate demand and build reputation before a hotel or destination opens.
Ability to combine brand building with clear commercial accountability and measurable results.
Experience building relationships with high-value accounts, partners and intermediaries.
Professional fluency in English AND Spanish and other relevant market languages would be an advantage.

Particularly valued

Experience in integrated hotel-and-golf resorts, golf destinations or premium leisure projects.
A strong network within international luxury travel, golf tourism, MICE, groups or lifestyle markets.
Experience launching a new destination or creating demand before opening.
Experience coordinating multiple revenue streams and complementary facilities under one destination proposition.

Why this opportunity

This is a unique opportunity to shape a new international destination from the very beginning.

You will join the project at a pivotal stage, defining its commercial identity, creating demand before opening and building the team, partnerships and strategies that will drive its long-term success.

For the right candidate, this is more than a hotel role. It is the opportunity to introduce an entirely new resort destination to international markets and leave a lasting mark on its future.